News
Win the Room, Win the Market: Strategy and Storytelling Tips for Small Business Teams
Small businesses don’t just compete with giants—they outwit, out-create, and outconnect them. In a world brimming with product noise and oversaturated feeds, getting noticed isn't about having the loudest voice. It’s about knowing what to say, who to say it to, and how to make every second of attention count. Sales pitches, marketing tactics, and brand storytelling form the trifecta that drives small teams toward real, sustainable growth—when done with clarity, precision, and a bit of artful
Anti-Human Trafficking Collaborative Meeting to be held July 10
June 17, 2025, Vista, CA—Soroptimist International of Vista and North County Inland will host the North County Anti-Human Trafficking Collaborative meeting on Thursday, July 10, 9 a.m., at United Methodist Church of Vista, 490 S. Melrose Ave., Vista in their upper level community room. The event is free to the public, and complimentary coffee and pastries will be provided. Topic will be One Safe Place/Family Justice Center in San Marcos. "Marjorie Saylor, Care Coordinator and Director of Human Trafficking
Palomar College To Offer Bachelor’s Degree in Fall 2026
SAN MARCOS (June 13, 2025) – Palomar College has been approved to offer a new bachelor’s degree in building performance and environmental design that will allow graduates to find jobs in the design and operation of climate-responsive buildings. The bachelor’s degree, available in Fall 2026, is the first time that Palomar College will be offering a baccalaureate degree in addition to the more than 250 certificates and associate degrees it has long offered. “This degree is designed to equip the next
When the Ledger Looms: Making Peace With Business Expenses Without Becoming an Accountant
The idea of sitting down to sort through receipts, balance budgets, and make sense of expense reports can feel about as appealing as a root canal—without anesthesia. For many business owners, especially those who are creative, service-oriented, or idea-driven, the financial side of running a company can feel like a persistent ghost rattling chains in the background. But avoiding the numbers doesn’t make them disappear—it just gives them more power to haunt. Managing business expenses isn’t about becoming
Rethinking Employee Benefits: How Companies Are Getting Creative with Perks
In a job market where talent holds more bargaining power than ever, employers are being forced to rethink the traditional benefits package. A 401(k) and basic health insurance might have been enough a decade ago, but now, companies that want to attract and keep top talent have to get more inventive. It’s not just about offering more—it’s about offering smarter. From financial wellness programs to company-sponsored vacations, businesses are experimenting with perks that prioritize quality of life, mental
How Small Business Owners Can Simplify Administrative Chaos
Running a small business is a beautiful kind of chaos. But if you’re the type who wears too many hats—from payroll manager to customer service rep to marketing guru—it’s easy to get buried under administrative tasks that devour your time and energy. The truth is, the success of your business doesn’t hinge on how many hours you spend wrestling with invoices or sifting through emails. It’s about how effectively you clear that clutter so you can focus on what actually moves the needle. Here are practical,
The CTA, BOI and FinCEN: What Does this Mean for Vista, CA Businesses?
The Corporate Transparency Act may require certain U.S. companies to disclose beneficial ownership information to combat financial crimes. As of today, 12/05/2024, Vista, CA business owners have 26 calendar days(or 19 business days) left to file their Beneficial Ownership Information (BOI) report with FinCEN. 1. Determine if Your Business Must File. A “reporting company” is any small business, corporation, or LLC that is registered with the state, unless exempt. Exemptions apply to publicly traded
Empower Your Small Business with Effective Emergency Strategies
Small businesses thrive on adaptability and preparation, especially when unexpected challenges arise. Proactively addressing potential disruptions such as supply issues or digital vulnerabilities ensures smoother operations during critical moments. Preparing for these scenarios requires deliberate planning that aligns with the unique needs of the enterprise. Effective measures can shield operations from chaos, fostering stability even in uncertain times. Building resilience into everyday processes
